Critical Interrogation of Practice is a course in Central Saint Martins. Bin-Shopping is the topic in project CIP 1 Hack the City. The area our group researched is C3 where near the central London underground station Marbel Arch. The fast-fashion brand Primark shopping bag is the element we found which "hack" here. So our group proposed a "Bin Shopping" concept in this topic. We randomly interviewed consumers who shopping at Primark about the expiration date in their mind after this shopping and offered them a bin bag with an exp. date label to ask them threw their Primark clothes in the bin bag after the exp. date.
The topic aims to discover the relationship between fast fashion with consumers, and also raise a question that "Whether the design has service design in consumer's mind?"
The topic aims to discover the relationship between fast fashion with consumers, and also raise a question that "Whether the design has service design in consumer's mind?"
CIP (Critical Interrogation of Practice) 是中央圣马丁的艺术设计批判实践性课程。Bin-Shopping是我们研究小组关于CIP 1 — Hack the City主题所做的研究项目。我们研究小组在伦敦地区抽取了位于牛津街与海德公园连接的区域(C3)，并在此区域调研“入侵城市”的现象。在拍摄记录、询问采访的调查过程中，我们小组发现在C3区域快时尚“入侵”现象明显，尤其以英国高街品牌Primark为主，消费者往往以大量采购的方式购买Primark的衣服及配饰，C3区域随处可见Primark品牌的购物袋。而快时尚的市场定位决定了其本身更新迭代的快速性及质量的一般性，影响着消费者对其独特的需求及处理态度。
就此现象我们研究小组提出了“Bin-Shopping”的概念来探求快时尚与消费者之间的趣味关系。在项目中我们准备了印有Primark品牌Logo的垃圾袋，并制作了印有3-12个月使用期限的标签。通过随机的形式向拎有Primark购物袋的消费者进行询问采访，采访问题包括：选择快时尚品牌的原因、对快时尚品牌质量的评价及每次购物后平均使用的期限。在采访结束后小组成员将赠送一个贴有受访者选择使用期限标签的垃圾袋，并鼓励他们在期限到后将衣物回收至垃圾袋内。
此次调研我们小组通过调研采访、数据统计、分析等方式挖掘快时尚在当下社会与消费者的关系，也得出了“设计在消费者心中是否有保质期”的有趣命题。
